When thinking about the online promotion of a company, there is often a situation where there are two very different products or services on offer. The question then arises: do you split the website into two or keep it as a single site with two divisions? To split or not to split?

There are obviously merits to both and it’s not an easy decision to make:

No Split = one URL to promote

Split = can focus on specific keywords

No Split = popularity of one side can reflect onto horizontal pages

Split = more opportunities for submissions and link exchange

In honesty there is no one answer that is correct in every case, for example Morley Hayes have their hotel, restaurants and golf courses all on one single site whilst one of our other clients, Cascades Gardens has been split in two. Comprising a luxury bed and breakfast near Chatsworth House and a very popular Open Public Garden, we felt that two distinct sites was the best approach. The derbyshire B&B site is established with a high pagerank and portfolio of links whilst the derbyshire garden site is brand new and fighting its way out of the Google sandbox.

Short term, the open garden website will need to fight against established competition but longer term, we are very confident that it will establish itself and rank highly as one of England’s best public gardens websites.

Now then, I wonder if we should split the Metafocus site…