Continuing our research into the use of the internet worldwide, we’ll look at Russia.Of the 140+ million population in France, only 27% have access to the internet, giving them the 9th highest number of internet users in Europe. The UK is at number 7 in the list.
Of these users, 59% are male with 41% female. The most popular age range is 18-24 years which has 54% of the market.
The average Russian internet user spends an average of 1.3 hours a day online, visiting an average of 177 pages per day – more pages per day than in any other European country.
Yandex is the most popular search engine in Russia, dominating the market with over 48% of traffic, Google is a comparitively distant second with around 22% and Rambler a close third with 17%. MSN and Yahoo have a limited market share behind local engines Search.mail.ru and Aport.
Social Networking in Russia is the fourth largest in Europe behind the UK, Germany and France. The most popular are Odnoklassniki with 30M registered users and VKontakte with 28M, far more popular than MySpace and facebook that have a limited marketplace.
Blogging is popular in Russia with over 1.2 million blogs registered with Yandex. 60% of bloggers are female with 80% living in Mioscow or St Petersburg.
References
1. Internet World Stats
2. Public Opinion Foundation Database
3. Quintura
4. Freshnetworks
If you’re interested in the Russian internet market or are looking for a website translation and international internet marketing agency, give Metafocus a call on +44 115 947 011 – we’d be delighted to hear from you.
